January 2016 - EDA Surf

Before our Surf Art makes it to your wall, all EDA Surf Installations should evolve through three essential stages:

The Assessment

This stage in the development of your installation is the most important. Here is determined where and what size installation will be most effective. Ask yourself: In what room do I spend most of my time? What room needs to inspire most? What size and color would flow best with the layout of the room and my other decor elements?

The Inspiration

After determining the scale of your installation, it is time to focus on what piece of EDA Surf Art delivers the highest degree of impact to you and your personal aesthetic sensibilities. Are you the type of person that needs a little extra stimulus to get moving? Then you might want to think about installing a wave in your space. Maybe you are looking for a more calming influence for your space -a place to focus. Then you might want to look at installing a linear, tranquil piece. Each piece of EDA Surf Art is designed to take the mind of the individual to a state where only focused action follows the viewing experience, thus tapping the fluid natural powers found only in water.

The Delivery & Installation

After your deep thinking in steps 1 & 2, number 3 is a breeze with EDA Surf delivery is free for the month of February and when you receive your exciting new art, hanging will be smooth and simple. No worries!!

Like the art itself, the steps it takes to your wall are intuitive. Let’s begin those steps together.

~Ruttkay / @edasurf

P.S. — The videos below are part of a on going film project called called ‘The Lighting Installations’. In each piece you will see the 3 EDA Surf Installation steps performed in less than 15sec in a variety of different spaces. Enjoy 🙂

Our comfort with interior spaces can be a problem in our modern society. Whether at home, in the office, or a medical environment, much of our time is spent indoors. Due to our shared exterior evolution, this dilemma affects every human who spends a considerable amount of time in the built world. At EDA Surf we have a solution. Water the wall. Do this to your modern space and you will feel a subconscious bliss. Embedded in every piece of EDA Wave Art are natural, holistic, subliminal powers. Customers continually return to our Wilmington, NC Art Studio wanting more pieces based on how they feel emotionally when engaging the water work. Some say certain pieces, like those of the ‘Seascape Collection’, encourage the spirit to wander, while others report that the ‘Linear Water Collection’ delivers more complacency and tranquil vibrations. However, the emotions of action, movement and power found in the ‘Breaking Wave Collection’ have shown to deliver the most impacting effects on observers. It is hard to find a stronger visual stimulus than the aesthetic form of a breaking wave! Deep biophilic metaphors of strength, power, and determination deliver the necessary encouragement we desperately desire in an interior space. So, the next time you’re feeling overwhelmed, in need of motivation, look at a breaking wave, feel the might, and you will be empowered to ACT!

~Ruttkay