EDA Surf and the 2015 Lighthouse Beer and Wine Festival

                    After ten years watering the walls and spreading the virtues of doing so, I have been to many events and festivals to spread my message. However, it is only the Lighthouse Beer and Wine Festival that I come back to year after year and for two reasons – because it is amazing and awesome! Before I started EDA Surf in 2005, I attended this festival as a college senior in my early 20’s.Then my cup ran full of North Carolina culture, fellowship, and charm with a hint of inebriation. 

                  Now more than a decade later and seven Lighthouse Beer and Wine Festivals under the EDA Surf tent complete, I can say hands-down the 2015 Festival that occurred last Saturday was the best.  Over 75 of the nations best craft brew makers and top wineries descended on the banks of the sunny and warm Cape Fear River to share their individual stories, trades, and techniques with the good people of Wilmington, North Carolina.  Like most of these unique brands, EDA Surf was looking to stand out and make sure our message of water as a conceptual power was delivered loud and clear.  To do this I called in ten of my most enthusiastic, water-crazed, high energy EDA Surf ambassadors and proceeded to sticker, tattoo, and talk to every festival goer in attendance.  Consequently, the outpouring of positive energy from the public was immense.  Midway through the festival, there were lines forming for EDA Surf tattoos and cup stickers.  The debut of the new limited addition EDA Surf Haile Selassie tank top went gangbusters and was close to selling out by 4 o’clock.
                     Also, new and exciting, was the debut of the EDA Surf art giveaway which was made known every thirty minutes by a smoke
machine blast followed by a bullhorn alarm and an announcement indicating the start of the giveaway. If you gave us your email address, we gave you a ticket and if you were present for the giveaway and your ticket was drawn, then you received free art. Seven pieces were given away over the course of the Festival drawing large crowds to our tent which ultimately drew greater awareness to the importance of watering the wall.

                       In the end, it was the value of meeting so many supportive and water-loving people that made this event such a success for the entire EDA Surf ambassador team.   If you were one of those people we had the pleasure of meeting or if you were there in spirit, EDA Surf hopes to continue the conversation and talk art with you soon.