3 Steps to a Watered Wall & Happy Mind

surf art installation

Before our Surf Art makes it to your wall, all EDA Surf Installations should evolve through three essential stages:

  1. The Assessment

This stage in the development of your installation is the most important.  Here is determined where and what size installation will be most effective.   Ask yourself:  In what room do I spend most of my time?  What room needs to inspire most?  What size and color would flow best with the layout of the room and my other decor elements?

  1.  The Inspiration

After determining the scale of your installation, it is time to focus on what piece of EDA Surf Art delivers the highest degree of impact to you and your personal aesthetic sensibilities.  Are you the type of person that needs a little extra stimulus to get moving? Then you might want to think about installing a wave in your space.  Maybe you are looking for a more calming influence for your space -a place to focus. Then you might want to look at installing a linear, tranquil piece.  Each piece of EDA Surf Art is designed to take the mind of the individual to a state where only focused action follows the viewing experience, thus tapping the fluid natural powers found only in water.

  1. The Delivery & Installation

After your deep thinking in steps 1 & 2, number 3 is a breeze with EDA Surf delivery is free for the month of February and when you receive your exciting new art, hanging will be smooth and simple.  No worries!!

Like the art itself, the steps it takes to your wall are intuitive.  Let’s begin those steps together.

~Ruttkay / @edasurf

P.S. — The videos below are part of a on going film project called called ‘The Lighting Installations’.  In each piece you will see the 3 EDA Surf Installation steps performed in less than 15sec in a variety of different spaces.  Enjoy 🙂
 

 

Let the Wave Art bring you power…

  Our comfort with interior spaces can be a problem in our modern society.  Whether at home, in the office, or a medical environment, much of our time is spent indoors. Due to our shared exterior evolution, this dilemma affects every human who spends a considerable amount of time in the built world. IMG_2129 copyAt EDA Surf we have a solution. Water the wall.  Do this to your modern space and you will feel a subconscious bliss.  Embedded in every piece of EDA Wave Art are natural, holistic, subliminal powers. Customers continually return to our Wilmington, NC Art Studio wanting more pieces based on how they feel emotionally when engaging the water work.  Some say certain pieces, like those of the ‘Seascape Collection’, encourage the spirit to wander, while others report that the ‘Linear Water Collection’ delivers more complacency and tranquil vibrations.  However, the emotions of action, movement and power found in the ‘Breaking Wave Collection’ have shown to deliver the most impacting effects on observers.  It is hard to find a stronger visual stimulus than the aesthetic form of a breaking wave!  Deep biophilic metaphors of strength, power, and determination deliver the necessary encouragement we desperately desire in an interior space. So, the next time you’re feeling overwhelmed, in need of motivation, look at a breaking wave, feel the might, and you will be empowered to ACT!
~Ruttkay

 

EDA Surf Halloween 2015 Backstory

The more experienced humans among us have said that the speed of time accelerates as one ages.  I have found that this fact exponentially increases when one has children.  Halloween 2015 was just my second of many years ahead where I was able to experience the first doorbell ringing of a child’s life.  This, as my fellow Americans know, is a rite of passage as important as the holding of the wishbone on Thanksgiving or as sitting on Santa’s lap and then freaking out.  However, even the one year old ringing that first doorbell knows the awkwardness of ringing a stranger’s doorbell asking for something.  Let’s face it, Trick-Or-Treating is one step away from door-to-door vacuum sales.  But, in the spirit of the tradition and in the smoothness of the pleasantries of the first neighborly interactions of the night, by door three the next generation has the game figured out.  Confidently approach target – smile – say Trick-Or-Treat – get candy – say thank you – and peace – on to the next house!  By the time we were into the last stretch of homes, this mermaid (3) and monkey (1), were moving with confidence, style, and efficiency that would make any sales executive stop and take notes. IMG_6277

As the young children Trick-Or-Treated at the final house of the night, and we stroll down the neighbors driveway with plenty of choice candies, my mind began to drift (given I was the psychological concept of flow… more about this another time) and I began to reflect on how fast we arrived at this point in time.  It seemed summer was just here and now those memories have turned to golden nostalgia.  Then, with the focus and force of autumn’s breeze, it hit me and a shocking realization set in: It is now November and the Thanksgiving / Christmas session has begun.   Scary as this Halloween realization is, I know that with the power of water and the watering of more walls, it is all going to be an epic time ahead.  That was a good ‘flow‘ I thought, now back to the EDA Surf Art studio with the team.

~ Sean D. Ruttkay

The Process of Capturing Oceanic Energy

_MG_3816 3Can the energy force of the sea be extracted, transferred conceptually, and empower the human condition? I believe it can through the medium of art.  To the extent this hydraulic energy can be harnessed effectively is the job of the artist.  It is the artist job to know when to approach the chaotic oceanic environment and under what conditions.  When these earthly forces are presented, the energy is palpable in the atmosphere and the artist knows it is time to approach the ocean.  

Recently, earthly forces were presented in a southerly low-pressure system that worked in conjunction with a category 4 hurricane which churned and delivered the EDA Surf region a week of excellent overhead waves and a weekend of turbulent double overhead seas.  This very rare spectacle I knew I had to take action and attempt to harness the visual hydraulic energy.  To do this I needed to view and touch this power.  _MG_3721 2So I transported myself to a barrier island and engaged the aquatic environment.  Using an inlet jetty as a windshield from the prevailing northeasterly gale, my entry into the ocean was calm and organized.  Swimming out into the shaving cream-like foam balls was peaceful, almost blissful in contrast to the slamming set waves that I was to encounter on the outside.
_MG_0692 3When on the outside, I was met with vexing and turbulent currents that thrashed the body intensely for moments then released in an almost a passive calm until the next swell repeated the cycle.  It was during this time between sets that a smooth calm of visual observations were witnessed.  Moments of sunlight beamed through racing black clouds.  On the surface, surfers paddled around large shifty peaks as squadrons of pelicans streamed inches above the same swell walls (as if showing the humans how it’s done).  Sea spray mixed with large tropical infused rain pellets that pierced the face as a low arching rainbow stretched across the barrier island to the west.  Eastbound, when the next set wave was sensed out the back, a large breath of salt air is gasped and a descent to the sandy bottom is taken.  Hugging the ocean floor and still with anticipation, the incoming power is sensed. Then, like a flash of violence, the body is flung topsy-turvy._MG_3366 3  As fast as it starts it stops.  Calm is restored for a moment as ocean visuals are presented once more in another round of glorious splendor.  It will not be until later in the digital darkroom that the extent to which this power was harnessed will be known.  Till then the collection process continues.

~ Sean D. Ruttkay

Turn your HDTV into an ART installation

Experiencing nature and internalizing the sensory stimulation of those experiences is at the heart of what it means to be alive. So what to do when you can’t experience nature in its natural state? My answer is to tune into Ambient TV on my EDAsurf.com YouTube Channel.

How does it work? Your at home or at your desk at work and would like some natural background stimulus to complement whatever monotonous task you might find yourself in. To break the monotony you tune to my YouTube Channel EDAsurf1 where you will find a variety of natural stimulus. Swim with sharks and sea turtles. Watch the sunrise over the Atlantic Ocean then set over a saltwater lagoon. Feel the cool breeze of a summer rain as water droplets cascade over ripening apples. Best of all these episodes are delivered to you in HD video and audio. In a matter of moments you will go from counting down the minutes left on the clock to feeling the essence of nature.

As I travel to different locations and gather new content for EDAsurf.com I will be uploading new Ambient TV episodes. I am very interested to know your thoughts on this sensory concept and invite you to send me your comments and feedback to my many social media link points (listed below). Thank you for following my work and happy viewing.

Finding Mark Rothko at sea

During the winter of 2013 I was in sort of a conceptual rut with my ocean photography.  The inside barrel perspective had become banal to me.  Every 14 year old with a gopro from Wrightsville Beach to Sydney, Australia was snagging epic barrel shots that just a year before required Mark Rothko in The Seaexpensive cameras and waterproof housings. 

My frustration ended abruptly on a trip to the National Gallery of Art in Washington, DC.  There,  I found a very large canvas with fields of flat, solid color spread across and stained into the canvas.  These abstract, symmetrical rectangular blocks of two to three opposing or contrasting complementary colors touched me and spoke to deep human emotions.  Here, the color felt freed from the objective context and became the subject in itself.  Shortly after this experience I said to myself, “these are the same visions I see in the ocean everyday!!”

Then and there, the “Rothko Project” was born and ever since I have been on the hunt for seascapes that hold strong emotions, both positive and negative, imbedded in large blocks of natural  color.  As this project is a work in progress, I invite you to view the images below as they are the start of my newest body of work inspired by the color field paintings of Mark Rothko.

4 Reasons to ‘Water the Wall’ this Valentine’s Day…

sea set

The parallels between water and love run deep.  When you water the wall this Valentine’s Day you are showing you understand love to be:Screen Shot 2015-05-10 at 2.46.53 PM

1.  Flow:  As a river is ever flowing and ever changing so two is said said for a loving and committed relationship.  When you engage in the flow of love you are fully immersed in a feeling of energized focus, full involvement, and enjoyment of the relationship. In essence, love flow is characterized by complete absorption in what one does.  Watering the wall if the first step to this blissful love state

2.  Clarity:   Effective communication is essential in any lasting romantic relationship.  As a partner it is important to be clear. When you water the wall, the transparent nature of the element Is a constant reminder of just how important this is to a healthy lasting relationship.

3. Importance:  Water is the most essential substance to our existence.  Your loved one, whether it’s significant other, a parent, or a friend is just as essential to you in your life as the element of water.  Show them how essential and vital they are by watering their wall this Valentine’s Day.

4.  Calming and Comfort:  There is a clear connection between natural vivid imagery and a sense of calming and comfort that a person feels when looking at water as art.